About

Dustin Longstreth is a brand strategist with deep expertise in B2B, consumer, and technology branding, and a track record of helping complex organizations — from enterprise software companies to professional services firms and global consumer brands — clarify what they stand for and build the systems to express it.

His work spans the full arc of brand strategy: from positioning and architecture to messaging frameworks and go-to-market alignment. He brings particular depth to organizations navigating inflection points — repositioning ahead of a growth push, rationalizing a portfolio after acquisitions, or building the brand infrastructure needed to scale into new markets. His clients have included Harvard Business Impact, Kohlberg Kravis Roberts & Co., AT&T, Gurucul, Permutive, Disney, Pfizer, General Mills, PepsiCo, Sotheby's, BMW, and Husch Blackwell.

Dustin is currently a principal and the head of brand strategy at One Story Branding. He operates as a genuine thought partner to senior leaders on critical strategic matters at the intersection of business, brand, policy, and culture. He is known for his ability to translate complexity into clarity: helping leadership teams find the singular, compelling story their business needs to grow.

He earned his MBA from Columbia Business School and is based in New York City.

Want to get in touch? You can reach him at: dustin@onestorybranding.com.