Leveraging Brand Story to Drive Business Growth
Husch Blackwell is an Am Law 100 firm, proudly built on its “uncommon” culture. However, the firm was struggling to align its 1,000+ attorneys and business professionals across the U.S. around a singular narrative.
I worked with senior leadership to translate their “uncommon” culture into a clear positioning, story structure, messaging framework, visual identity system, and brand architecture that could scale.
SERVICES
Brand Strategy | Story & Messaging | Brand Architecture | Brand Identity Design | Content Strategy | Innovation
OUTPUT
Brand Story Playbook | Brand Identity System | Design & Voice Guidelines | Website Design | Brand Architecture | New Brand Development
CREDITS
Agency: One Story Branding | Creative Director: Gus Granger