Rebranding a Brand Agency
The cobbler’s children had no shoes. Laser focus on building client brands can cause agencies to lose site of their own brand. CBX was no exception. Working in partnership with the owners, I led a rebrand initiative designed to open the agency up to future possibilities while remaining connected to their roots.
BRAND IDENTITY REFRESH
CONTENT MARKETING
REFRESHED PHOTOGRAPHY
SERVICES
Business Strategy | Customer Segmentation | Brand Strategy | Messaging | Content Strategy | Design Strategy | Social Media Marketing Strategy
OUTPUT
Brand Manifesto | Brand Identity System | Customer Personas | Messaging Framework | Brand Design & Voice Guidelines | Website Design | Brand Launch | Internal Communications | Content Calendar | Brand Collateral & Sales Materials | Social Media Marketing Campaign
CREDITS
Agency: CBX | Creative Director: Allison Koller