Scaling “The Brighter Side of Wireless.”
I worked with the Cricket Wireless team to help them define and distill the carrier’s position, messaging, voice and visual identity in order to successfully operationalize the brand at scale.
SERVICES
Brand Definition | Design Strategy | Messaging & Voice
OUTPUT
Brand Design, Messaging & Voice Guidelines | Consumer Persona Activation | Brand Activation Training
CREDITS
Agency: CBX | Creative Director: Lesley Stordahl