Positioning a FinTech Brand For Acquisition

NewComLink, an innovative FinTech company, needed to develop a compelling brand to clearly communicate its complex model and value proposition to a range of stakeholders. Vyze, coined from advise and vision, was developed to instantly communicate the brand’s deep expertise and forward-thinking platform.

Following the rebrand, Vyze raised $13m in Series B financing and was acquired by MasterCard three years later.